Job Location: India
Type: Full-Time Paid
Business Unit: In-Country Operations
| Overview: |
The
Manager – Marketing and Communications for Essential Medicines will be
responsible for leading the design and implementation of an ambitious,
large-scale marketing campaign to increase awareness around the
recommended zinc and ORS treatment for diarrhea. This large-scale
demand generation effort will incorporate mass media, social
mobilization and inter-personal communication (IPC) to increase
awareness and demand for zinc and ORS. A key element of the work is
around leveraging other efforts by partners around behaviour change
communication to incorporate messages on zinc and ORS usage for diarrhea
management.
CHAI
is seeking a highly qualified and motivated individual with strong
analytical and quantitative skills and an exemplary record of leadership
and management. Successful candidates will have excellent
communications skills, be able to function independently, be
self-motivated, have the ability to thrive in challenging environments,
and have a strong commitment to excellence. We place great value on
relevant personal qualities: resourcefulness, responsibility, tenacity,
energy, and work ethic.
|
| Responsibilities: |
The Program Manager will be expected to:
- Develop
and implement a large-scale nation-wide demand generation effort that
incorporates various forms of media, social mobilization and
inter-personal communication (IPC) to increase awareness and demand for
zinc and ORS
- Develop a well-defined understanding of the issue and develop creative briefs for the campaign design
- Manage the selection process of one or more creative agencies to develop the campaign
- Manage all aspects of campaign management including campaign planning, budgeting, media buying etc.
- Develop
a robust media strategy that will ensure maximum value for money and
incorporates use of innovative media and non-media options.
- Manage
the relationship with the creative agency and be the interface between
the creative team and team at CHAI for rolling out an effective
campaign.
- Monitoring and reporting performance reports for the Campaign.
- Working closely with NGO partners and Government on the program.
|
| Qualifications: |
- Fluency in English & Hindi
- Minimum
of 4 - 7 years experience in advertising or marketing functions in the
private sector, with increasing levels of responsibility and leadership
- Experienced in promoting Fast Moving Consumer Goods (FMCG) or Over-the-Counter (OTC) healthcare products to rural markets
- Advanced degree, preferably a MBA
- Strong data management/excel skills
- Highly entrepreneurial and with strong self-motivation
- Demonstrated
success in coordinating various stakeholders/interests and developing
strong relationships in order to drive a process successfully
- Strong problem solving skills and analytical capabilities, as well as creative thinking capabilities
- Ability to multi-task, set priorities, and be effective under tight deadlines and in high-pressure situations
- Ability to work independently, flexibly and responsively, with a strong commitment to excellence.
- Excellent written and oral communications skills and a high degree of self-confidence
To apply for this position, please click here |
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